The Ruminati Journal

Ruminati CEO Bobby Miller with representatives from Breedr at WagyuEdge 2026

What the Wagyu marble score story tells us about the future of emissions tracking

April 22, 2026

Bobby Miller attended WagyuEdge 2026 in Brisbane as a Wagyu producer and AWA member, and the marble score story had a lesson worth sharing.

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Ruminati Service Provider listings on the Ruminati app.

Supporting your producers with emissions reporting: how the Ruminati Partner Network works

April 15, 2026

If you work with farmers as an advisor, agronomist, NRM group or farmer collective, the Ruminati Partner Network is worth knowing about.

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Ruminati's Will Onus with Charlie Perry and members of the JBS team at the Andrews Meat Producer Day in Lidcombe.

When the supply chain gets honest: reflections from the AMI Producer Day

April 9, 2026

At the Andrews Meat Industries Producer Day, a candid conversation about sustainability requests flowing through the supply chain reinforced something Ruminati thinks about a lot: the data is there, it just needs to flow better.

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Ruminati's Will Onus joins Carbon Stock's Nakita Thackwray and BMRG producers for a discussion on the benefits of agricultural emissions tracking.

Why do I actually need to do this? The question that shifts the room

April 1, 2026

At a Burnett Mary Regional Group workshop in QLD, the conversation moved from "why would I do this?" to "how do I make this work for my business?"- and that shift made all the difference.

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Ruminati CEO Bobby Miller and Ruminati COO Will Onus join stakeholders at the McDonald's Global 2026 Sydney visit.

When the supply chain comes to you: catching up with McDonald's in Sydney

March 27, 2026

The McDonald's team flew in from Chicago on the tail end of an Australian supply chain trip, and the conversation in Sydney was less about box-ticking and more about what actually works on the ground.

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Ruminati COO Will Onus and Landcare Ag Program Manager Ang Hammond present at the 2025 National Landcare Conference.

Upskilling the people producers trust: Ruminati and Landcare Agriculture's Train the Trainer program

March 24, 2026

Ruminati and Landcare Agriculture's latest Train the Trainer session brought advisors and group leaders together for an hour of the questions producers are actually sitting with.

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Ruminati COO Will Onus attends the Sustainability Reporting Summit to support businesses required to report on Scope 3 emissions.

From paddock to boardroom: what the Sustainability Reporting Summit means for Australian agriculture

March 11, 2026

At the Sustainability Reporting Summit, one message came through clearly: emissions reporting is no longer a box-ticking exercise. It's how businesses demonstrate resilience, strategy and long-term viability.

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Ruminati's David Nation, Will Onus and Bobby Miller join Joe Siebert from Elders at EvokeAg 2026.

Supply chains are starting to show their work: reflections from EvokeAg 2026

February 19, 2026

Two days at AgriFutures EvokeAg pointed to a quiet but significant shift: supply chains are moving from asking producers to carry emissions change, to building commercial structures that make it worth doing.

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Ruminati Partnerships Manager David Nation attends the Australian Dairy Conference to better understand how the dairy industry is managing emisions.

Profitability and sustainability at the Australian Dairy Conference: why the two aren't competing

February 16, 2026

Ruminati's David Nation spent a few days at the Australian Dairy Conference, where the clearest message was that profitability and sustainability aren't competing priorities- one enables the other.

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Emissions intensity, tough questions, and why the Chinchilla Landcare session mattered

February 3, 2026

A workshop with the Chinchilla Landcare Group got into the real questions around emissions intensity: who gets measured against what, and whether doing the right thing early actually pays off.

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The Ruminati platform in use by a producer at the Ruminati producer day.

Your farm data is valuable. Here's what to check before you share it

January 19, 2026

As more producers build emissions profiles and supply chains start asking for data, the question of who controls that information (and how) is one worth taking seriously before you sign anything or send anything.

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Cattle in a green field on Ruminati Customer Engagement Lead Bill Findlay's farm.

Emissions reporting and carbon credits aren't the same thing- and the difference matters

December 15, 2025

Operational emissions reporting and carbon credit schemes are built for different purposes, run on different timeframes, and getting them confused creates real problems for producers.

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Australian sheep farmer with a ute and farm dog (taken by Ruminati legal counsel Kristen Roy)

Net zero by 2050, CN30 revised, and what Australia's emissions targets mean for farm businesses

November 27, 2025

Australia's agricultural emissions targets have been shifting. Here's what the targets are, who set them, and why export markets add another layer entirely.

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Ruminati's Bill Findlay speaks on a panel about emissions reporting requirements for farmers at the Carbon Farming Conference 2025.

Not about emissions for emissions' sake: Ruminati at the National Carbon Farming Conference

November 12, 2025

At the National Carbon Farming Conference in Albury, Ruminati's Bill Findlay joined producers, advisors and industry for an honest conversation about on-farm emissions tracking and what it actually means for farm businesses.

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Ruminati COO Will Onus and Ruminati CEO Bobby Miller chatting all things farming on Bobby's farm Cooininee.

Emissions intensity: the number on your report that's actually about productivity

October 22, 2025

Of all the figures on an emissions report, emissions intensity is the one most directly connected to how well your business is performing. Understanding it changes how you read the whole report.

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Ruminati COO Will Onus and Landcare Farming Program Manager Ang Hammond with Rabobank representatives at the National Landcare Conference 2025.

What 80,000 head of cattle taught us about the power of data

October 1, 2025

From 80,000 head of cattle to young producers asking hard questions- the National Landcare Conference was a reminder of why emissions data matters, and who's driving change in Australian agriculture.

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Ruminati's Bill Findlay and the a2 Milk Company's Talulah Gaunt during their visit to dairy farmers in WA.

What dairy farmers actually want: lessons from the a2 Milk producer visits in WA

September 24, 2025

Sitting down with dairy farmers face-to-face is always instructive. On a recent visit with The a2 Milk Company in WA, the feedback was clear- capture information once, keep it simple, and stay out of the way.

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Ruminati CEO Bobby Miller with EAS Principal Dr Carly Green ahead of their panel at the Farmers for Climate Action summit 2025.

Carrots, not sticks: what the Farming Forever Summit got right about emissions and motivation

September 12, 2025

Ruminati CEO Bobby Miller chaired a panel at the Farming Forever Summit on carbon reporting, sequestration recognition and what actually motivates farmers to engage with emissions- the answers were refreshingly practical.

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Ruminati Customer Engagement Lead Bill Findlay demonstrates the ease of emissions reporting to producers at the Greenhams Producer Day 2025.

Verified beef, real market access and what that means for producers on the ground

September 3, 2025

At the Greenham Gippsland Beef Producer Info Day, one message came through clearly- sustainability isn't a sideline anymore. Verified, traceable beef is winning real market share in competitive export markets.

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Bill Findlay explains to TSBE farmers how emissions tracking can benefit their farm businesses.

What producers told us about emissions tracking at the TSBE Workshop

August 18, 2025

At the Toowoomba and Surat Basin Enterprise AgriEmerging Markets Workshop in Sydney, the message from producers was consistent: emissions tracking needs to be simple, practical and useful on-farm.

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Bill Findlay leads a workshop with the Lachlan Hughes Foundation on the benefits of emissions tracking for a farm business.

Unpacking Emissions Efficiency: A Farmer-to-Expert Discussion (Part 3)

August 14, 2025

In the final part of this interview, Bill Findlay and John Francis return to the question many producers are asking: how do I actually get started with emissions reporting, and what do I do with the data once I have it?

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Ruminati COO Will Onus joins delegates at APEC 2025 to discuss Australia's actions on agricultural emissions reporting.

Talking Australian agriculture on the world stage and finding out how much we have in common

August 11, 2025

Our COO Will Onus joined the Australian delegation at the APEC Food Security Ministerial Meeting in South Korea to share how on-farm data can deliver both sustainability outcomes and real business benefits.

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Ruminati co-founders Bobby Miller and Will Onus on Bobby Miller's NSW beef farm.

Why your emissions factor isn't the same as the farm down the road

July 24, 2025

Emissions factors are one of the most misunderstood parts of an agricultural emissions report- here's what they are and why they vary across Australia.

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Will Onus presents on the latest technology for emissions reporting for grain producers at the Australian Summer Grains Conference 2025.

Carbon insetting, input costs and why grain growers are asking the right questions

July 9, 2025

At the Australian Summer Grains Conference on the Gold Coast, the conversations around emissions and natural capital were smart, practical and grounded (exactly the kind the industry needs right now).

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Ruminati Customer Engagement Lead Bill Findlay with his speckle park cattle on his property in Oberon.

Unpacking Emissions Efficiency: A Farmer-to-Expert Discussion (Part 2)

July 7, 2025

Ruminati’s Bill Findlay continues his discussion with John Francis, this time exploring how a well-designed, responsive farm system is key to delivering both economic and environmental benefits.

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Bill Findlay and Will Onus talk to a cattle producer out the front of the Ruminati tent at Beef 2024.

Unpacking Emissions Efficiency: A Farmer-to-Expert Discussion (Part 1)

June 11, 2025

With sustainability taking centre stage in agriculture, Ruminati’s Bill Findlay chats with emissions expert John Francis to explore how emissions data can also provide valuable insights into farm productivity and efficiency.

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Ruminati COO Will Onus with Sandy Gain from Mars and Jess and Justin from Breedr ahead of the sustainability panel at Semex 2025.

Two panels, one clear message: sustainability has to work for the producer

May 15, 2025

At the Semex Plan to Profit Summit in Melbourne, two sustainability panels and a room full of dairy and beef producers reinforced what the industry keeps coming back to: it has to be a two-way street.

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Ruminati CEO Bobby Miller and COO Will Onus discuss supply chain emissions reporting at the World Angus Forum in Brisbane.

Beef for a better planet: two days at the World Angus Forum in Brisbane

May 7, 2025

Twenty-six countries, one theme: Bobby, Will and Lily spent two days at the World Angus Forum where genetics, data and emissions all ended up in the same conversation.

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Ruminati Customer Success Lead Lily Rodgers explains emissions reporting benefits to a producer at the Wilmot Field Day.

Beyond the Baseline: Making Sense of Emissions Reporting Requirements

May 1, 2025

As emissions reporting becomes mandatory in Australia, Ruminati’s Lily Rodgers and lawyer Kristen Roy break down what businesses need to know, from ASIC requirements to Scope 3 data, and how to stay compliant with confidence.

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A farmer with Ruminati tech support entering farm data into the platform at the Ruminati producer day.

A one-off baseline is a start. Here's why it's not enough on its own.

April 17, 2025

Getting a baseline emissions report done is a meaningful first step, but the producers who'll be best placed in five years are the ones tracking annually. Here's the practical case for why.

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Ruminati CEO Bobby Miller driving across his farm Cooininee with farm dogs on a misty morning.

Insetting, offsetting and why the difference matters for Australian livestock producers

March 27, 2025

Carbon offsetting gets most of the attention, but insetting is the mechanism that's starting to put real money back to producers. Understanding the difference is worth five minutes of your time.

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Ruminati CEO Bobby Miller speaks about the pressure faced by farmers when it comes to emissions reporting at the Global Food Forum (Image by Lucas Dawson)

You can't manage what you can't measure: Ruminati CEO Bobby Miller at the Global Food Forum

March 14, 2025

Ruminati CEO Bobby Miller joined a panel at The Australian's Global Food Forum in Melbourne to make the case that emissions tracking is a farm management tool, not a compliance exercise, and the industry needs incentives to match.

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Ruminati COO Will Onus and Ruminati CEO Bobby Miller learn about the benefits of beef on dairy at the Australian Dairy Conference 2025.

Insetting, beef-on-dairy and a Gold Coast full of dairy producers thinking about the future

February 27, 2025

Bobby Miller and Will Onus spent two days at the Australian Dairy Conference on the Gold Coast, where one theme kept coming up: keeping sustainability outcomes within the dairy industry itself.

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Lily Rodgers and Bobby Miller from Ruminati join Dr Carly Green and Natasha Greenwood at EvokeAg 2025.

From biofuel to weight loss drugs: what two days at EvokeAg 2025 left us thinking about

February 25, 2025

Bobby Miller and Lily Rodgers spent two thought-provoking days at AgriFutures EvokeAg 2025, where the sessions were as challenging as the questions they raised about agriculture's future.

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Wagyu cattle belonging to Ruminati COO Will Onus before slaughter.

Scope 1, 2 and 3: what those numbers actually mean for your farm business

January 14, 2025

Every producer is hearing about Scope 1, 2 and 3 emissions right now — but what do the categories actually mean on the ground, and why does it matter which bucket your emissions fall into?

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Bobby Miller and Bill Findlay listen about changes to emissions reporting requirements at the Impact X Decarb Forum.

Scope 3, supply chains and what the new reporting laws mean for farmers

December 3, 2024

Bobby Miller and Bill Findlay joined industry leaders at the Impact X Decarb Forum for a day of roundtable discussions on emissions management in agriculture, and left encouraged by how much is already happening.

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Will Onus joins McDonald's and FMG representatives for a farm visit in Esk for the joint T2T Project.

Out at Esk: what a visit to the T2T Producer Hub showed us about what's possible on farm

November 28, 2024

Ruminati COO Will Onus joined the T2T Esk Producer Hub visit this week, touring Ben Drynan's property Gallinani: a working example of what it looks like when production and sustainability genuinely reinforce each other.

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Ruminati's Will Onus discusses how farmers can benefit from emissions reporting on a panel at CHDC AgTech 2024.

When carbon reporting becomes an opportunity: Ruminati at AgTech24 in Emerald

November 26, 2024

Ruminati COO Will Onus joined the Carbon Tech Fusion panel at AgTech24 in Emerald, where the conversation moved beyond compliance to how producers can gain real value by taking control of their emissions data.

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Ruminati co-founder Bobby Miller with agricultural industry partners at BeefEx 2024.

Two days at BeefEx and a lot of conversations about where feedlot emissions are heading

October 18, 2024

BeefEx 2024 in Brisbane was two full days of big conversations about sustainability, feedlot emissions and what the new reporting landscape means for the beef industry, and the Ruminati team was in the thick of it.

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Will Onus stands with producers outside the Mort & Co offices ahead of Beef Battle 2024.

Grass Dale, the Darling Downs and what a day in Toowoomba told us about Queensland ag

October 9, 2024

Ruminati COO Will Onus joined the Fulton Market Group team on the Darling Downs ahead of the TSBE Beef Battle- touring the Grass Dale Feedlot and getting a close look at the scale and innovation happening in the region.

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Ruminati CEO Bobby Miller speaks to the crowd about farm emissions at the Henty Machinery Field Days from the Rabobank truck.

Henty Field Days, a Rabobank truck and some very direct conversations about emissions

September 20, 2024

Ruminati CEO Bobby Miller spent two days at the Henty Machinery Field Days presenting from the Rabobank truck and having direct farmer-to-farmer conversations about emissions tracking.

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Bobby Miller speaks about how emissions reporting can help beef businesses at the Ebor Future of Beef Forum.

In Armidale with a room full of beef producers (and a discussion that kept coming back to emissions)

September 16, 2024

Bobby Miller was at the Ebor Beef Future of Beef Forum in Armidale last week- a well-attended event covering everything from cattle market outlooks to sustainability, with emissions gaining real traction in the room.

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Ruminati Customer Success Lead Lily Rodgers demonstrates the Ruminati platform at the GRDC GroundUp Producer Day.

Grain, heat and a lot of enthusiasm: Ruminati at the GRDC GroundUp Showcase Day

August 29, 2024

Lily Rodgers represented Ruminati at the GRDC GroundUp Showcase Day in Toowoomba- a day of hands-on demos and genuine conversations with grain producers about emissions tracking and what it means for their businesses.

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Ruminati's Bobby Miller explains the benefits of emissions reporting to farmers at the Paraway Field Day.

Intensity metrics, supply chain pressure and a field day worth the drive to Willaura

May 28, 2024

Bobby Miller and Bill Findlay headed to Paraway Pastoral's Net Zero Better for Business Field Day in Willaura, Victoria. It was a chilly day offset by good producer conversations and some strong thinking on supply chain sustainability.

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Peter Leihn attends the Sustainable Agriculture Summit 2024 on behalf of Ruminati.

Silver buckshot, not silver bullets: the message that landed at the inaugural Sustainable Agriculture Summit

May 23, 2024

Peter Leihn joined 150+ agricultural leaders in Canberra as the government moved to formalise farm-gate emissions standards, and one line from the floor summed up why a whole-of-supply-chain approach is the only one that makes sense.

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The Ruminati team stand in front of their stall at Beef 2024 ready to talk to farmers about emissions reporting.

Five days in Rockhampton: Ruminati at Beef 2024

May 14, 2024

Five days, four panels, one major partnership announcement and a milestone that's been a long time coming: the first Ruminati Climate Assessed cattle going to market on AuctionsPlus.

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Ruminati CEO Bobby Miller and COO Will Onus talk to stakeholders and farmers at WagyuEdge 2024.

New data, big questions and two days with Wagyu producers at WagyuEdge 2024

April 11, 2024

Bobby Miller took the stage at WagyuEdge alongside Professor Richard Eckard and Dr Fran Cowley, unveiled new emissions data from Ruminati's analyst, and spent two days in conversation with Wagyu producers about what it all means for their businesses.

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Will Onus demonstrates the benefits of emission reporting to Rabobank customers at the Rabobank QUT event.

Who owns the story? On-farm emissions data and the producer's perspective

March 19, 2024

Will Onus joined QUT and Rabobank's field day in Rolleston to talk carbon, natural capital and why producers who understand their own emissions data are better placed in every supply chain conversation they have.

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Bobby Miller joins Natasha Greenwood, Ang Hammond, and Mark Gubbins onstage at CommBank Momentum Conference.

Profitability, productivity and sustainability: Bobby Miller at CommBank's Momentum Conference

March 13, 2024

Bobby Miller joined a panel at Commonwealth Bank's Momentum 2024 Conference to talk about how emissions tracking is reshaping the economics of farming- and why the triple bottom line is becoming everyday business for ag.

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Ruminati co-founder Bobby Miller jokes with Mick Taylor, Phil Tickle, Ang Hammond and Merri King at the Wilmot Field Day.

Two days at Wilmot: accelerating change in food, fibre and nature

March 4, 2024

The Ruminati team spent two days at Wilmot Cattle Co's field days in March, connecting with industry partners and producers around emissions, natural capital and what agriculture's role as a climate solution actually looks like.

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Ruminati's Bobby Miller talks to producers and tech experts at EvokeAg in Perth, 2024.

EvokeAg in Perth and a few things worth watching in agtech

February 22, 2024

Bobby Miller was at AgriFutures EvokeAg in Perth this week: a dense couple of days of collaboration, innovation and conversations that are starting to shape what comes next for Ruminati.

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Ruminati CEO Peter Leihn speaks to farmers about emissions reporting at AgnVet Rural.

Emissions reporting in St George: a room that wanted practical answers

February 9, 2024

Peter Leihn presented at the AGnVET Rural St George Conference on emissions reporting, platform demos and the latest trends in what government and industry are asking of producers, and the room had plenty of questions.

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Photo taken by Ruminati co-founder Bobby Miller at the agricultural press club day in Canberra.

In Canberra for the conversation agriculture needs to keep having

December 5, 2023

Peter Leihn and Bobby Miller were at the National Press Club in Canberra for a day that put agriculture's sustainable future squarely in the room (and Ruminati got a couple of mentions along the way!)

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Ruminati COO Will Onus' wagyu cattle on pasture.

What the Greenham Beef Sustainability Standard launch means for beef producers

November 27, 2023

Will Onus joined over 120 producers and industry figures in Wangaratta for the launch of the Greenham Beef Sustainability Standard: a voluntary on-farm program that's asking an important question: what if sustainability credentials actually paid?

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Ruminati Customer Success Lead Lily Rodgers attends the UNE Livestock Summit on behalf of Ruminati.

The longer you leave it: what the UNE Sustainable Livestock Protein Summit reinforced

November 23, 2023

Lily Rodgers joined producers and researchers at UNE's Sustainable Livestock Protein Summit for a day of honest conversation about supply chain dynamics and why starting on emissions now matters.

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Will Onus, Peter Leihn and Bobby Miller show off the Ruminati platform at the National Farmers Federation Conference in 2023.

Data security, producer trust and why it matters who controls your emissions data

October 26, 2023

The Ruminati team was at the National Farmers Federation Conference in Canberra, and amid the platform demos and producer conversations, one topic kept coming back to the surface: who owns farm data, and how is it protected?

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Ruminati COO Will Onus takes a call at the Digital Agrifood Summit in 2023.

Wagga, a room full of farmers and some straight talking about emissions

October 16, 2023

Will Onus was at the Digital Agrifood Summit in Wagga last week, and the conversations with producers reinforced something the team sees at every event: farmers want practical knowledge from people who've actually run a farm.

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A farmer compares raw data inputs to the streamlined Ruminati platform at the Henty Field Days.

Four reasons producers are starting to take emissions tracking seriously

October 3, 2023

Bobby Miller spent a day at the Henty Machinery Field Days talking to producers about on-farm emissions, and the conversations reinforced just how much the business case for tracking is shifting.

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Ruminati's Will Onus, Lily Rodgers and Bobby Miller attend the Paraway Pastoral Field Day in 2023.

Producers are ready. The harder question is where to begin.

August 30, 2023

The Ruminati team joined Paraway Pastoral's Getting Started Towards Net Zero field day, and the appetite for emissions reduction strategies in the room was hard to miss.

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