
Productivity always comes first when you weigh up a change
Cattle Connect’s soil session put yield first and carbon markets second, and the same test applies to any change you make on your farm.
3 min read

Practical tips, honest reflections and stories from the field, from us and the people we work with.

Cattle Connect’s soil session put yield first and carbon markets second, and the same test applies to any change you make on your farm.
3 min read

EU deforestation rules apply from 30 December, and buyers are asking cattle clients for proof their land has not been cleared since 2020.
4 min read

CSIRO’s assessment of more than 80 technologies finds that delivery, trusted data and market value shape adoption more than technical performance does.
3 min read

Buyers supplying the EU are asking about your land now, and a whole-property assessment gives them an answer that holds up.
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The share of the nitrogen you apply that ends up in the crop moves both your input bill and the emissions figures in your report.
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Some grain buyers now collect emissions data from growers directly, which makes the record you hold on your own farm worth having ready.
2 min read

Industry-wide figures on climate costs and farmland’s contribution give context to the emissions work happening on your farm.
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A Nuffield Scholar’s global research and our own conversations with producers point to what a farm data request needs to hold producer trust.
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The Climate Change Authority’s tracking rates Land amber against the 2030 targets, ahead of Industry and Exports, though still behind schedule.
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Two things decide whether your client’s emissions report gets finished: how it is framed, and how long it takes to find the records.
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Described as efficiency, emissions intensity can earn a budget line, where an environmental framing is more likely to end in a working group.
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The businesses around your farm each need a version of the same facts, and knowing why they ask differently makes each request easier to answer.
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You likely have plenty of data on your farm already, and at AgTech26 the open question was what would make it tell you more about your operation.
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For teams reporting on agricultural Scope 3, the difficulty sits in collecting consistent data from producers who each measure differently.
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The standard is the one on your BAS: true and correct to the best of your knowledge when you create it, which asks for care in place of exactness.
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Your emissions intensity is a figure from your own records that you can put in front of a buyer and bring to your account manager.
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Producers asked for farm data want to know who will see it and why, and the relationship and the consent controls each answer part of that.
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If your cropping records live in Agworld, one export brings your inputs into your Ruminati emissions report and can be reused each season.
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National averages give banks and retailers an estimate. Data collected on farms is what shows change from one year to the next.
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The next threshold captures mid-sized processors and larger feedlots, and the Scope 3 data they need starts on farms.
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JBS called reporting how business works now at Protein 2026 in Dalby, which makes what comes back to your farm the question worth asking.
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A produce program in Geelong kept returning to who carries the cost of claims about environmental performance, and what farm-level data does to it.
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Producers in Ruminati’s workshops are working out emissions reporting together, and the records you already hold are the place to begin.
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Banks, processors and grant programs are putting emissions in front of your clients, and the records you already hold are a good place to start.
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A producer at an Elders day in Goulburn asked Will whether lower emissions earns a better price, and the answer points to what your records can do.
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A point from Rabobank’s Women in Ag breakfast on who builds an agriculture business affects how a supplier program gets taken up on farm.
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Wagyu’s marbling gains came from a shared measure sustained for years, and the sector’s experience has a lesson for farm emissions data.
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Banks and buyers are asking your farm clients for emissions figures, and the Advisor Network lets you build their reports with them, with permission.
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At the Andrews Meat Industries producer day, the information customers ask for was set out openly, and most of it already sits in your farm records.
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At a Burnett Mary workshop, the talk moved from why you would do emissions reporting to how to make it work for your own business.
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The McDonald's team visiting from the US asked what supports productivity on farm and what gets in the way, and the answer came back to value for the producer.
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Ruminati and Landcare Agriculture trained advisors and group leaders on the questions producers are asking, from trees to the cost of an audit.
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Investors now treat emissions data as a sign of how risk is managed, and for agricultural supply chains the credible version starts on the farm.
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At EvokeAg the talk was of supply chains building returns into lower emissions on farm, in place of leaving producers to carry the work.
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The Australian Dairy Conference wanted practical answers on emissions, and the clearest message was that a profitable farm is what funds the change.
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Chinchilla producers worked through how to read emissions intensity across different pastures and years, and for farms already running lean.
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Before you sign up to an emissions tool or send your farm data to anyone, there are a few things to check about who controls it and how it is used.
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An annual emissions report and a carbon credit project ask very different things of a farm, in time and commitment and in what you can claim.
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Targets set by government, industry and export markets reach your farm through the businesses you supply, and knowing your figures puts you ahead.
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At the National Carbon Farming Conference, Bill Findlay told a sceptical room that emissions tracking starts from the farm’s own figures.
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Of all the figures on your emissions report, emissions intensity is the one that reads how productive the farm is, and it moves with your decisions.
3 min read

The records you already keep can add to what you know about your land, a point that came through at the National Landcare Conference.
2 min read

WA dairy farmers told us they want to stop giving the same farm details to each business they supply, and need a tool that fits around milking.
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Your tree and soil work has had no place in emissions reports, and a panel at the Farming Forever Summit talked about what would change that.
3 min read

Greenham’s US growth shows overseas buyers want beef that is verified and traceable, and the evidence starts with a producer’s own records.
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Producers at a Sydney workshop asked for emissions tracking that is simple and works on the farm, including for mixed farm and feedlot businesses.
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Bill Findlay and John Francis on when to start emissions reporting, and how to test changes to the whole farm system once the figures are in.
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Farmers in other countries are being asked to show global markets their emissions while keeping the farm viable, and farm records can serve both.
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An emissions factor converts your herd numbers into a CO₂ equivalent figure, and for cattle it changes with the country and the feed.
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Ruminati COO Will Onus spoke on insetting for grains at the Australian Summer Grains Conference, where input costs and data standards came up.
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Agrista’s John Francis and Ruminati’s Bill Findlay on why a responsive farm system that uses its feed well delivers both profit and lower emissions.
7 min read

Agrista’s John Francis and Ruminati’s Bill Findlay explain how emissions efficiency links to beef productivity, with worked examples.
10 min read

Ruminati COO Will Onus chaired two panels at the Semex Plan to Profit Summit in Melbourne on what producers should get from sharing emissions data.
2 min read

Ruminati CEO Bobby Miller, COO Will Onus and Lily Rodgers spent two days at the World Angus Forum in Brisbane, with 26 countries talking beef.
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Lily Rodgers and lawyer Kristen Roy talk through Australia’s mandatory emissions reporting, from ASIC requirements to Scope 3 data and auditing.
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A first emissions report is a meaningful first step, and the producers best placed in five years will be the ones who keep tracking each year.
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Offsetting gets most of the attention, but insetting is the route more directly open to producers, and it starts with an emissions record.
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Ruminati CEO Bobby Miller joined a Global Food Forum panel on emissions tracking as a farm management tool and the incentives it needs.
2 min read

Ruminati CEO Bobby Miller and COO Will Onus spent two days at the Australian Dairy Conference, where insetting and beef-on-dairy kept coming up.
2 min read

Ruminati CEO Bobby Miller and Lily Rodgers spent two days at EvokeAg 2025, from biofuel and GLP-1 drugs to how agtech gets funded.
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Producers are hearing about Scope 1, 2 and 3 emissions from buyers and banks, and each one maps to something on the farm.
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Ruminati co-founder Bobby Miller and Bill Findlay joined roundtables on agricultural emissions at the Impact X Decarb Forum in Sydney.
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Ruminati co-founder Will Onus toured Ben Drynan’s property Gallinani near Esk on a visit to the T2T Esk Producer Hub.
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Ruminati co-founder Will Onus joined the Carbon Tech Fusion panel at AgTech24 in Emerald to talk about what producers gain from their emissions data.
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The Ruminati team spent two days at BeefEx in Brisbane talking feedlot emissions and what the new reporting rules mean for beef.
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Ruminati co-founder Will Onus toured Grass Dale Feedlot on the Darling Downs with the Fulton Market Group team ahead of the TSBE Beef Battle.
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Ruminati co-founder Bobby Miller spent two days at the Henty Machinery Field Days presenting from the Rabobank truck and taking emissions questions.
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Ruminati co-founder Bobby Miller joined the Ebor Beef Future of Beef Forum in Armidale, where emissions came up alongside market outlooks.
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Lily Rodgers spent the GRDC GroundUp Showcase Day in Toowoomba on hands-on demos and emissions conversations with grain producers.
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Bobby Miller and Bill Findlay spent a chilly day at Paraway Pastoral’s Willaura field day talking emissions intensity with producers.
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Ruminati CEO Peter Leihn joined more than 150 agricultural leaders in Canberra as the government moved to formalise farm-gate emissions standards.
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Ruminati spent five days at Beef 2024, announced a partnership with AuctionsPlus and saw its first Climate Assessed cattle go to market.
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Bobby Miller presented new emissions data on beef businesses at WagyuEdge 2024, sharing the stage with Professor Richard Eckard and Dr Fran Cowley.
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Will Onus presented the Ruminati platform at the QUT and Rabobank field day in Rolleston, on producers owning their emissions data.
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Bobby Miller joined a panel at CommBank’s Momentum 2024 Conference on how emissions tracking changes how a farming business reads its performance.
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The Ruminati team spent two days at Wilmot Cattle Co’s field days, speaking with producers and partners about emissions and natural capital.
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Bobby Miller represented Ruminati at AgriFutures EvokeAg in Perth, a two-day gathering of the agtech and agricultural innovation world.
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Peter Leihn presented a live emissions reporting demonstration and an update on policy to producers and advisors at AGnVET Rural in St George.
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Peter Leihn and Bobby Miller attended a National Press Club program in Canberra on farming and policy, courtesy of Commonwealth Bank.
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Will Onus joined more than 120 people in Wangaratta for the launch of the Greenham Beef Sustainability Standard.
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Lily Rodgers joined producers and researchers at UNE’s livestock summit, where speakers made the case for starting on emissions early.
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The Ruminati team took questions on who owns farm data and how it is protected at the National Farmers Federation Conference in Canberra.
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At the Digital Agrifood Summit in Wagga Wagga, Will Onus found producers wanted emissions advice from people who have run a farm themselves.
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Bobby Miller heard four reasons producers are taking emissions tracking seriously at the Henty Machinery Field Days.
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At Paraway Pastoral’s Burindi Station field day, producers asked which methodology and tools suit them and where to start on emissions.
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